| Description | o Understand and evaluate stores traffic sources as well as shopper/customers profiles. o Look for new incremental traffic sources on ongoing basis o Customize marketing plans to ensure attracting the right traffic o Understand consumer shopping behavior in each store and accordingly manage right merchandising level. o Monitor, evaluate and propose action plans on competitive activities. o Monitor and Evaluate sales trend and accordingly customize marketing plans. o Evaluate and implement national marketing plans on a regional level. o Work with media agency (in coordination with HQ) on regional specific media plans. o Implement brand equity standards on store level. (merchandising, communication, layout, etc) o Get media plans for the two upcoming flyers, and align distribution with regional manager and media agency |
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