| Description | Job Scope: •Determine the demand for products and services offered by a firm and its competitors and identify potential customers. •Develop pricing strategies with the goal of maximizing the firms profits or share of the market while ensuring the firms customers are satisfied. •Oversee product development or monitor trends that indicate the need for new products and services. Duties & Responsibility: 1.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 2.Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities. 3.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. 4.Initiate market research studies and analyze their findings. 5.Develop forecasting and strategic planning to ensure the profitability of products or services, analyzing business developments and monitoring market trends. 6.Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. |
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