| Develops annual marketing plan including detailed action Items to meet organizational objectives related to marketing function |
| Developing and implementing a company-wide Go-to-Market Plan for company product, service, and solution Offerings, working with all departments to execute |
| Prepare monthly/quarterly marketing performance reports for the management |
| Acquires and interprets market intelligence through customer interviews, market research, and environmental scanning, to prepare for marketing analysis for new product developments |
| Analyzes and prioritizes customer requirements/value chain to prepare for marketing activities for new products/services opportunities |
| Provides independent objective recommendations on products, market messages, and competitive response based on fact based research and business case development |
| Develop and implement strategies for maximizing market share, revenue, and profit for specific market segments and set pricing guidelines for sales force and channels |
| Analyzes the competitive market and identifies new threats, initiatives, strategies, and provide fact based recommendations to segment managers and senior management |
| Develop relationships with customers, IT consultants and channel organizations |
| Developing internal and external Marketing and operational strategies for success |
| Identifies and develops customer case studies, success stories and wins for internal newsletters and trade press |
| Leads and manages marketing campaign functions including identification, selection, attendance and administration |
| Leads and manages marketing campaign processes for new product/service introduction, as well as existing products/services promotional activities |
| Represent the company in all important trade shows, sales events and activities |
| Direct overall public relations programs on behalf on the company |
| Assist in the implementation of client satisfaction programs |
| Identify, and sign with potential channel partners to fit company solution offerings strategy |
| Review channel partner performance on a continual basis |
| Direct comprehensive marketing collateral development program including datasheets, product promotions, catalogs, brochures, sales tools, company collateral materials and company website |
| Developing and creating sales training material for company product, service, and solution offerings in conjunction with sales and offerings teams. |
| Leads business development resources for new Business development opportunities with customers and channel partners. |
| Manage a team of marketing personnel. |
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