| Description | • Manage the development of Marketing strategy & objectives for the assigned brand. • Manage the development & implementation of Marketing activities according to plans in order to maximize brand share & long term profitability • Manage spending within budgets • Recommend, initiate & implement timely pricing adjustments in order to optimize profit • Lead the development & implementation of effective advertising & promotional campaigns for the brands, stimulating creativity, working closely with agencies & ensuring strategic direction • Work closely with Market Research & Product Development, Identify opportunities & recommend the launch of new brands • Manage the development of accurate Volume Forecasting |
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