Description | • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Select products and accessories to be displayed at trade or special production shows |
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