Description | •Formulate, direct and coordinate marketing activities and policies to promote products and services. •Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. •Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. •Develop pricing strategies, balancing firm objectives and customer satisfaction. •Initiate market research studies and analyze their findings. •Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends. •Coordinate and participate in promotional activities •Establish and maintain effective working relationships with clients and media representatives to develop new business opportunities. •Write press releases, prepare information for media kits and develop and maintain company internet web pages. •Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. •Develop and maintain the companys corporate image and identity, which includes the use of logos and signage. •Evaluate advertising and promotion programs for compatibility with public relations efforts. |
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