| Description | Lead the marketing lifecycle process for the brand and monitors its health metrics Manage day-to-day activities associated to all marketing efforts, including, progress of product marketing planning and execution, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary Monitor budgets and financial figures related to marketing campaigns Plan the monthly promotions for key accounts and retails Prepare marketing objectives and schedules for all phases of product introduction to the market, including but not limited to sales materials and retail presentation Keep the updated information about the market trends, new products/competitors, so to utilize these information for business improvement • Developing and running promotion campaigns for both trade and consumers. •Evaluating and analyzing brand performance in terms of market share, volume and seeking potential •Come up with new ideas to improve quality standards, and plan projects on quarterly basis, Preparing the product line plan ,the targets and monitoring P&L for the product line |
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