| Description | Responsible for Brand building of Marico’s personal care products. Planning, Designing and executing all marketing programs for the brand Thorough understanding about Egyptian consumers, their tastes, preferences etc. Managing Media, Advertising and research agencies Develop and execute Thematic & Tactical work on brands Design & execute consumer and trade promotions Design and implement effective and efficient merchandising practices. Work with sales team to ensure good channel management and distribution networks. Responsible for complete Brand P&L Knowledge of brands, advertising, media, research tools is a must Has strong consumer understanding Executes Projects with excellence Is creative and innovative Takes personal risk and makes a difference in the Brand & Business |
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