Description | Understand and evaluate stores traffic sources as well as shopper/customers profiles. Look for new incremental traffic sources on ongoing basis customize marketing plans to ensure attracting the right traffic understand consumer shopping behavior in each store and accordingly manage right merchandizing level. Monitor, evaluate and propose action plans on competitive activities. Monitor and Evaluate sales trend and accordingly customize marketing plans. Evaluate and implement national marketing plans on a regional level. Work with media agency (in coordination with HQ) on regional specific media plans. Implement brand equity standards on store level. (Merchandizing, communication, layout, etc.) get media plans for the two upcoming flyers, and align distribution with regional manager and media agency |
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