Description | • To manage day-to-day Marketing Activities. • Plan & Execute National Marketing promotions and campaigns. • Monitoring National Marketing Promotions in terms of Brand Growth and Brand sales. • Plan Brand Budgets and Expenses on annual basis, and responsible for achievements. •Follow up the new trends in the market which may affect advertising/promotion plans. • Participation in Brand market segmentation, market positioning, and market targeting. • Assessing the 4 P’s for the Brand to maximize Brand Market Share. • To interface with other Company departments to ensure timely processing, and problem resolution • To conduct marketing analysis in order to identify customer needs and contribute to future product developments. • To monitor and evaluate the activities and products of the competition |
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