| Description | •Developing annual marketing plans in conjunction with the sales department which entails detailed activities during the fiscal year which will focus on meeting organizational objectives. •Planning and or conducting market research analysis based on a superior understanding of the research/analysis methodologies and their use at various stages of the ‘product life-cycle’. •Identifying target markets and developing strategies to communicate with them •Creating style guide and managing company’s brand image and consistency. •Administer the company’s web-site including overall positioning, content and messaging. •Planning and execution of marketing campaigns/fairs … etc •Understanding the information/knowledge needs of the brand teams and pro actively drive analysis to deliver recommendations and insights to brand decisions. •Analysis of customer research, current market conditions while monitoring and analyzing market trends, studying competitors, products and services •Managing the productivity of the marketing plans and projects •Monitoring, reviewing and reporting on all marketing activity and results. •Managing and coordinating all marketing and advertising activities. •Determining and managing the Marketing Department budget & deliver all marketing activities within the agreed budget. •Managing the branding, advertising and marketing/promotion campaigns for corporate and projects |
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