Description | -Developing Market Intelligence system, that provides a weekly feed back from the market, for all our products range , developing insights that guides our strategic planning -Manages media campaigns budget. -Plans and oversees execution of all media related activities -Negotiates contract terms with outside agencies and suppliers. -Communicates with outside media & advertising agencies on ongoing campaigns. -Analyzes marketing feedback and program impact to increase effectiveness. -Plans and conducts market research programs as per the strategic direction for the new & existing products -Manages the initial logistics for the newly launched products , coordinating with mould & media agencies -Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development.-Provides post-event reports, analysis, focus groups, and regular status reports on marketing programs. -Participates in overall product strategy, development, and manufacturing coordination for new and emerging products. -Assists in establishing strategic marketing plans to achieve corporate objectives for products - Prepare monthly reports regarding products performance ,sales and achievement - Seek to obtain obscure information on competitors, activities through marketing intelligence. |
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