Description | .Liaising with and answering inquiries from media, individuals and other organizations, often via telephone and email; . Researching, writing and distributing press releases, newsletters and articles to targeted media; . Collating and analyzing media coverage, including digital and online presence; . Writing and editing in-house magazines, case studies, speeches, articles, newsletters and annual reports; . Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs; . Devising and coordinating photo opportunities; . Organizing events including press conferences, exhibitions, open days and press tours; . Copy-writing for marketing communication messages, advertising and promotional material; . Content management and updating information on the organization’s website; . Sourcing and managing speaking and sponsorship opportunities; Commissioning market research as well as evaluation of research, published materials, interviews and surveys; Conducting marketing intelligence activities including media coverage, mystery shopping and visits; Managing the PR aspect of potential crisis situation. |
0 comments :
Post a Comment