| Description | 1. Research, develop and implement a Brand and Communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition objectives of the company. 2. Development of key messages for all audiences to communicate our core brand identity. 3. Lead agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.). 4. Oversee the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material. 5. Manage media relations, research editorial opportunities and build relationships with key industry media. 6. Work closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives. 7. Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings. 8. Provide monthly 9. Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member. 10. Budget management. To deliver all marketing activity within the agreed budget. 11. To manage all aspects of print production, receipt and distribution. |
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